Empirical developments in the measurement of involvement, brand loyalty and their structural relationships in grocery markets
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Empirical developments in the measurement of involvement, brand loyalty and their structural relationships in grocery markets by Simon Knox

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Published by Cranfield School of Management in Cranfield .
Written in English


Book details:

Edition Notes

StatementSimon Knox and David Walker.
SeriesCranfield School of Management Working Paper -- 12/95
ContributionsWalker, David., Cranfield School ofManagement.
The Physical Object
Pagination22p. ;
Number of Pages22
ID Numbers
Open LibraryOL16686967M
ISBN 101859050727
OCLC/WorldCa60272198

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